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1:07. Sierra Mist is being sidelined again. Pepsi's new contender in the lemon-lime soda wars is Starry. This is just the latest move by the beverage company to compete with Sprite, Coca-Cola's.
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Source: Sierra Mist. . After nearly a quarter century of striving in vain to be the sprite, plucky upstart lemon-lime brand that could finally loosen 7Up and Sprite's dizzying stranglehold over the soda fountain. Sierra Mist's long slog came to an unceremonious end in 2023 when parent company PepsiCo abruptly discontinued the brand for good.
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While few mourned Sierra Mist - the soda had captured only 0.1% of the soda-market share to Sprite's 7% - Pepsi's marketing campaign aimed to position Starry as a fresh-faced cool kid on.
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Starry Soda is a beverage released by Pepsi as a replacement for their former beverage called Sierra Mist. It's caffeine free, and is flavored with both lemon and lime. The new drink instantly.
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(Sierra Mist was made with real sugar, while Starry uses high-fructose corn syrup.) Because it was less cloying, Starry's citrus flavor read cleaner and crisper than in the older formula.
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Pepsi is quietly replacing Sierra Mist with a new lemon-lime soda in its place. We tasted it to see how it stacks up. On January 11, PepsiCo announced the addition of its brand new lemon-lime soda, Starry, to the Pepsi line-up, which includes brands like Pepsi, Mountain Dew, and Brisk. However, true PepsiCo fans know that the company already.
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PepsiCo Inc. has discontinued its 24-year-old brand Sierra Mist and is rolling out a new lemon-lime soda, Starry, the company's latest effort to compete with Coca-Cola Co. 's popular Sprite.
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After nearly two decades of Sierra Mist, PepsiCo is swapping it for a new soft drink. Sierra Mist is no more. PepsiCo will no longer sell Sierra Mist and will replace it with a new soda called.
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Jan 12, 2023, 12:30 PM PST. Starry is taking on Sprite to win over more of the lemon-lime soda market share. PepsiCo. PepsiCo is replacing Sierra Mist with Starry, a new lemon-lime soda. Starry.
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In its place is a new lemon lime beverage called Starry. According to Delish, the difference between Starry and Sierra Mist is subtle but definitive, stemming largely from the different sweeteners used in each beverage. "Sierra Mist, for one, is almost cloyingly sweet. The cane sugar adds a complex and intense sweetness that pushes the lemon.
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Sierra Mist is a discontinued lemon-lime flavored soft drink line. Originally introduced by PepsiCo in 1999, it was eventually made available in all US markets by 2003. The name is a play on Mountain Dew: "sierra" is the Spanish word for "mountain range" and both mist and dew are composed of water droplets.
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Sierra Mist brought in $1 billion in annual sales, according to Today. But Sprite, which is owned by Coca-Cola, brought in six times the amount of profit and remains the most popular lemon-lime soda in the U.S. Pepsi decided that it needed to up its game on lemon-lime soda. Enter Starry, the new lemon-lime soda that will be rolled out this week.
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TikTok creator Cierra Mistt claims that PepsiCo has taken legal action against her, sparking speculation and debate. The discontinuation of Sierra Mist and its replacement with a new soft drink.
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Starry is a lemon-lime soft drink distributed by PepsiCo.Distribution began in January 2023. The brand is aimed at competing against Sprite and 7 Up.In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category. Starry contains no caffeine, and as of April 2023 is available in Regular and Zero.
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Sierra Mist always seemed like a bit of an also-ran in the lemon-lime soda market. Sure, it might have sold better than 7UP, according to Newsweek, but the soda got trounced by Sprite, which was about six times more popular than Sierra Mist in terms of sales volume (via Today).The brand, which launched in 1999, per CNN, just didn't have the long history and pedigree that its two main.
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Although Sierra Mist was one of the most popular sodas in the U.S., boasting $1 billion in annual sales in 2021, Sprite's popularity severely outpaced the soda. With $6 billion in sales and a.
