Mickey Mouse and Minnie Mouse Cereals by MickeyFan2011 on DeviantArt


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Life Cereal's "Little Mikey" commercials ran for over 10 years making it one of the longest-running campaigns in advertising history. The campaign was the creation of Doyle, Dane & Bernbach Agency. They were tasked with appealing to children (taste!) and parents (health!) at the same time. No small feat in the history of… basically all.


Mickey Mouse and Minnie Mouse Cereals by MickeyFan2011 on DeviantArt

The cereal-loving Mikey was played by a three-year-old John Gilchrist alongside his real-life brothers Michael and Tommy. While Gilchrist appeared in more than 200 ads as a child, even reprising.


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John Gilchrist is best known for his role as Mikey in the Life cereal commercials in the 1970s. He would play this role alongside his two real-life brothers. The commercial was filmed in 1971 and he was just 3 years old at the time. By the year 1972 it was being aired nationally it ran on the air until 1986. Gilchrist and his siblings got into.


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This CLIO award-winning Life cereal commercial that spawned the catch phrase "He likes it! Hey, Mikey" along with an urban legend that temporarily brought do.


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Disney Mickey's Magix was a breakfast cereal made by Kellogg's and Disney in the United States, described by the company as a "naturally sweetened toasted oat cereal with marshmallows." Its box noted a unique feature of the cereal: "Wow! The milk turns blue!" In 2003, along with revised marshmallows, the changing color of milk became purple. The packaging and cereal themes were based on Mickey.


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Quaker. It's been nearly half a century ago since three-year-old John Gilchrist won America's hearts by playing little Mikey in the Life cereal commercials. The first one aired in 1972 and also featured Gilchrist's real-life brothers Michael and Tommy, sitting around a breakfast table, suspicious of the cereal because it's supposed to be healthy.


Post Celebrates Disney's 100th Anniversary With Retro Cereals Tasting

In celebration of Disney's 100th anniversary (Disney100), Post Consumer Brands is launching two new limited-edition breakfast cereals . The company, which makes classic cereals like Raisin Bran and Honey Bunches of Oats, will offer a Mickey Mouse head-shaped fruity cereal and a confetti-cake flavored cereal. With boxes emblazoned with some of.


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The cereal pieces themselves are red and blue and shaped like Mickey! The box features several fan-favorite Disney characters — this also costs $4.48. Buy the Disney 100th Anniversary Cereal here! The 100th Anniversary celebrations kick off in Disneyland on January 27th, and we'll be at the park covering everything there is to see. Stay.


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This is a commercial with Mikey eating Life cereal. This commercial has won many awards and was very popular in the 1970's. We hope you enjoy the commercial,.


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Oct 21, 2012. Q: What ever happened to Little Mikey from the 1972 Life cereal ad? —David Hooper, Mount Vernon, Tex. A:John Gilchrist, 44, ­appeared in over 250 commercials; now he's on the.


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For the new cereals, Post worked together with Disney to create a one-of-a-kind themed fruity cereal, a new-to-market confetti cake flavored cereal and a special edition collector's cereal item.. The themed fruity cereal features Disney Mickey Mouse head-shaped silhouette cereal pieces with iconic Disney and Pixar characters on the box. Fans can purchase this cereal throughout 2023.


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The shape of the fruity cereal pieces will be of Mickey's iconic head. A second cereal, a confetti cake flavor, will also be sold and have changing packaging throughout the year to feature three.


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Fans can look forward to a one-of-a-kind Mickey Mouse head-shaped fruity cereal and a new-to-market confetti cake flavored cereal. Both of these new cereals are now available nationwide.


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Sep 09, 2019 05:30 A.M. At age three, John Gilchrist rose to fame when he starred in the Life cereal commercials in the 1970s as Little Mikey. Despite the fact that he doesn't act anymore, he loves looking back on it. Advertisement. Gilchrist played the iconic role alongside his two real-life brothers — Tom and Mike.


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Loaded Cereal, Chocolatey Cereal With Artificially Flavored Vanilla Crème Filling, Made With Whole Grain, Family Size, 15.1 oz. Cocoa. 3.9 out of 5 stars. 6.. Disney 100 Years of Wonder Mickey Mouse Club and Pixar Confetti Cake Flavored Cereal 2 Pack. 2.6 out of 5 stars. 3. No featured offers available $34.99 (1 new offer)


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Life was popularized during the 1970s by an advertising campaign featuring "Little Mikey", a hard-to-please four-year-old boy portrayed by John Gilchrist. The commercials featured the slogan "He likes it! Hey, Mikey!" said in surprise after his brothers see Mikey enjoying the cereal. The ad campaign was created by ad firm Doyle Dane and Bernbach.