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Based on new consumer insights, Gorton's Seafood recently unveiled new product packaging for its Smart Solutions and Everyday Gourmet lines. Additionally, all Gorton's items will now sport a refreshed brand logo. Over the past year, Gorton's surveyed thousands of consumers to understand who was buying in the category before the COVID-19 pandemic, as well as to gain insights on who began to.

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February 15, 2017. 0. We've seen the Green Giant return to the Valley with a brand-new character design and Mr. Clean put his own spin on dirty dancing during the Super Bowl 51. Now, the legendary Gorton's Fisherman is joining the revamped icons party. Relaunched in a new campaign from ad agency Connelly Partners, the maritime mascot makes.

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Gorton's Brings Back Iconic Gloucester Fishermen Mascot for Super Bowl Ad Campaign SEAFOODNEWS.COM [SeafoodNews] February 1, 2017 Gorton's Seafood is bringing back it's iconic Gorton's Fisherman mascot in a series of commercials that will debut this Super Bowl Sunday. Gloucester-based Gorton's hired public relations firm Connelly.

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Gorton's of Gloucester is a subsidiary of Japanese seafood conglomerate Nippon Suisan Kaisha, Ltd., producing fishsticks and other frozen seafood for the retail market in the United States.Gorton's also has a North American food service business which sells to fast-food restaurants such as McDonald's, and an industrial coating ingredients operation.It has been headquartered in Gloucester.

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However, the Wikipedia page for Gorton's completely disagrees, noting, "In 1905, the Slade Gorton Company adopted the fisherman at the helm of a schooner (the 'Man at the Wheel') as the company trademark. Today, he is known as the Gorton's Fisherman.". This discrepancy is admittedly pretty confusing, since this is a difference of 70.

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Since his character's creation in 1975, the Gorton's Fisherman has been the real deal in the lives of "Busy Fuelers" AKA consumers on-the-go looking for a delicious meal they can make at home. "This work is a celebration of the Fisherman's one-track mind, and his confidence that lets us know he's the slightest bit in on the joke.

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January 19, 2022. Gorton's Seafood recently unveiled new product packaging for its Smart Solutions and Everyday Gourmet lines. Additionally, all Gorton's items will now showcase a refreshed brand logo. In recent years, the brand has led the growth of the frozen prepared seafood category by increasing sales, share, and household penetration.

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Trust The Gorton's Fisherman. He first appeared on TV in 1975 and has been an icon ever since. But The Gorton's Fisherman is much more than the inspiration for a beloved jingle. He embodies our belief in high-quality seafood. As he likes to say, "If something's worth doing, it's worth doing right.". These are words we live by, every.

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The Fisherman crest was part of an Islanders uniform redesign that was unveiled for the 1995-96 season. But after player and fan vitriol, it was mothballed after two seasons. Saturday was the.

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That is exactly what Gloucester-based Gorton's Seafood did when it announced new packaging for multiple product lines and a refreshed brand logo on January 13. The move to update its brand logo and product packaging for the Smart Solutions and Everyday Gourmet lines came following significant consumer research into who was buying seafood.

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GLOUCESTER, Mass. - Gorton's Seafood, one of the nation's leading seafood producers, recently unveiled new product packaging for its Smart Solutions and Everyday Gourmet lines.Additionally, all Gorton's items will now showcase a refreshed brand logo. In recent years, the brand has led the growth of the frozen prepared seafood category by increasing sales, share, and household penetration.

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The new logo incorporates waves behind the Gorton's Fisherman to reflect the brand's mission of bringing the goodness of the sea to everyone. New packages can be found on the following products, and all Gorton's items will feature the new logo: Everyday Gourmet: Crab Cakes, Shrimp Scampi, Haddock Sticks, Cod Sticks, Tilapia Sticks.

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Gorton's new logo has also been refreshed. It incorporates waves behind the Gorton's Fisherman to reflect the brand's mission of bringing the goodness of the sea to everyone, the company said. The new packaging will begin rolling out this month, and the company's goal is to feature all new packaging in its partner retailers by the.

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Cod Fillets. Wild-caught Cod fillets coated in crunchy panko breadcrumbs. View product. Load more. Explore Gorton's wide range of delicious seafood products. From fish sticks to fillets, we have something for every taste.