Cactus Jack’s ICB Brands

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Cacti. Part of why people love seltzers is because of their low ABV and fewer calories. Many hover around 5% and 100 calories, much like light domestic beer. Cacti ain't about that noise, clocking in at 7% ABV - similar to Dogfish Head's 120 Minute IPA - and 150 calories per 12oz can.

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updated: December 18, 2020. On Dec.1 VinePair first wrote about Travis Scott's new Cacti hard seltzer, after the artist offered "a glass beer bottle filled with a clear liquid" to a reporter.

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The news comes after Nike delayed the release of its newest Air Max 1 x Cactus Jack sneaker collaboration with Scott following the festival tragedy that left 10 dead.. The alcoholic seltzers.

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Great minds have been at work in creating the flavors, presentation and marketing promotions, with Scott's Cactus Jack creative collection teaming up with AB's uber-talented think tanks. CACTI is meant to appeal to Scott's younger following and is bold with a 7% ABV and is made from 100% premium blue agave all the way from Mexico.

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As hard seltzers go, things read a little more charged in the nutritional info column than market leaders like White Claw and Truly. Each 12-ounce pour clocks in at 7 percent ABV, and contains 150.

Travis Scott launches new tequilainspired hard seltzer brand Cacti

Scott and his Cactus Jack creative collective developed the CACTI™ brand from the ground up alongside Anheuser-Busch's industry-leading team. The launch of CACTI™ represents two iconic.

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Travis Scott released a new hard seltzer, called "Cacti," marking the latest creation by the artist with his Cactus Jack namesake. The seltzer boasts that it is made with 100% blue agave.

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Backed by Anheuser-Busch, CACTI Seltzer is rapper and " brand whisperer " Travis Scott's hard seltzer brand. CACTI is made with 100% blue agave from Mexico and has a hefty ABV of 7%. As Scott would say, it's LIT. Source: Andreii, Tenor GIF. In its first week on the shelves, the Cactus Jack mastermind's seltzer outperformed competitors.

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Nike already dropped Scott's latest sneakers and apparel, after all. "After careful evaluation, we have decided to stop all production and brand development of Cacti Agave Spiked Seltzer.

Travis Scott Launches CACTI Spiked Seltzer Arriving Spring 2021 Real

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Cactus Jack will handle Cacti's marketing along with DraftLine, the brewer's in-house agency.. These tequila/agave-themed seltzers are rooted in a popular cocktail in Texas that combines.

Cactus Jack’s ICB Brands

We Got 7% Tinted On Cacti Seltzer & Gave It An Honest Review. The Cactus Jack empire has two founding pillars: intoxicants and merchandising. A Travis Scott-branded tipple, then, was only a matter.

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The rapper, also known as Cactus Jack, is lending his nickname to the Los Angeles-brewed spiked seltzer, which is made with blue agave from Mexico. The drink contains 7% ABV and comes in three.

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Anheuser-Busch & rapper Travis Scott release new spiked seltzer. Anheuser-Busch is boosting production of its latest hard seltzer offering after the beverage, developed alongside rapper Travis.

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It also offers a bit of a higher alcohol-by-volume (ABV) than most seltzers on the market too (CACTI comes in at 7 percent while brands like White Claw or Truly are both 5 percent ABV).

Where to buy Travis Scott’s Cactus Jack x Dior apparel and accessories

Scott and his Cactus Jack creative team worked with AB InBev on "everything from liquid creation to creative and marketing," Lana Buchanan, marketing VP at AB InBev's Beyond Beer unit, told Retail Brew.. The company believes seltzers can attract younger drinkers to other Bud Light products, VP of Marketing Andy Goeler told Retail Brew.