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The "girlfriend effect" — also known as "girlfriend air" — refers to a man upgrading his physical appearance once he enters a relationship. His girlfriend takes on the role of a personal stylist, adjusting everything from his hair to his skincare routine and, especially, his clothing.


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The so-called effect has emerged as the antithesis to a phenomenon facetiously referred to as "boyfriend air," wherein a woman begins dating a man and glows "down" instead of up. When a.


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September 26, 2023 - 4:53PM. Being in a relationship will make you hotter if you're a man. The syndrome is known as the "girlfriend effect" and it has been trending all over TikTok, with.


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The Girlfriend Effect - also known as the 'Girlfriend Air theory' - is currently doing the rounds on the platform again after going viral earlier this year. READ MORE: How to do the AI Yearbook trend on TikTok. The hashtags #GirlfriendEffect and #GirlfriendAir have around 175 million views combined, and it isn't showing signs of slowing down.


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The 'Girlfriend Effect' has faced its own share of criticism, with many arguing that the trend is 'depersonalising men's wardrobe'. TikTok users are arguing that men's own personal style is being suppressed in favour of 'Instagrammable' looks. All of this is drifting men away from what makes them…them.


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So yes, the girlfriend effect may be a silly little trend on TikTok that will most likely blow over and be replaced by something else, but it signifies something a lot deeper. Thanks to women, men are dressing a lot better. Thanks to women, their day-to-day lifestyle has improved tenfold. And while relationships aren't always going to be 50/.


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The Girlfriend Effect is an internet slang term and TikTok trend in which women show before and after photos of their boyfriends or husbands to show the difference between their looks before and after they started dating. These videos typically show men having a "glow up" after having their style groomed by their partners. Girlfriend Effect videos were popularized in September 2023.


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Dubbed as 'girlfriend effect' or 'girlfriend air,' this trend suggests that, thanks to love and being in a relationship, boyfriends undergo a positive transformation. In case you're not familiar, there was a previous meme called 'boyfriend air' suggesting that spending a lot of time with your boyfriend accentuates perceived flaws.


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The term girlfriend effect is mostly used in a trend on TikTok. The trend typically contrasts pictures of a person before and after meeting their girlfriend or getting married. Typically, the person becomes more fashionable, attractive, or muscular after entering into a romantic relationship. Sometimes, the only actual difference is the person.


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The Girlfriend Effect: Unveiling the latest dating trend making waves among men. 'The Girlfriend Effect' describes a phenomenon where a man enhances his style, physical appearance, skincare regimen, and fashion choices based on the influence and guidance of his girlfriend. Updated: Sep 02, 2022 10:53.


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The Girlfriend Effect. This term generally refers to the phenomenon where a man's appearance and style undergo a noticeable transformation when he gets into a relationship. Commenters online.


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The phenomenon has been dubbed the 'girlfriend effect', or 'girlfriend air', and women are taking to social media to show off the impact they've had on their other half. In fact, it's.


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Sometimes, the "girlfriend effect" is about even more than clothes. TikTokers Andrea & Lewis posted a video of a "girlfriend effect" that involved not only a new wardrobe but also what looked like a total makeover. In the video, the woman shows that before the relationship, her now-husband wore glasses and had a unibrow, facial hair, and long-ish hair — but he now has a much more polished.


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Girlfriend Effect. The Girlfriend Effect refers to a TikTok trend that seeks to prove that men's style and fashion sense get a major upgrade when they enter a relationship. The trend involves men sharing a carousel of photos documenting how their style has evolved once they met their girlfriends.


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"The girlfriend effect is a real thing," Tina (@tinacolada21) said on Sept. 11. "After we started dating and I gave him a little styling advice, this is him now…Look at the fit, the face.


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The "Girlfriend Effect" Is TikTok's Latest Fashion Secret. Retail therapy is the new couples therapy. When content creators Michelle, 25, and Andy, 28, first started dating, Andy's date.